Can we discuss the awesomeness of this video for a moment? Like seriously…take a moment and just…watch the thing.

Did you watch it? If you didn’t…you’re really missing out.

This video is bliss. It’s the kind of video that makes advertisers and marketers and social media experts and high techies and designers — basically, everyone — gaze in awe.

Why? Because it’s captivating and engaging. You don’t even have to CARE about social media or any of the stats and figures they’re feeding you…you’ll get sucked in from the first second. The music starts, and then you see all these colorful, fun icons in a pretty shape. And then…they hit you with a provocative question that makes you go, “Hmmmm.”

The rest of the video is an engaging blend of text, graphics, interesting statistics (even for people who don’t care about Facebook) and music. It sucks you in and you just…can’t…stop…watching. Well, I can’t speak for you…but I know I couldn’t.

It didn’t even bother me to find out at the end that it’s an ad for a book. Sometimes when I see these viral videos on YouTube, it bothers me when I find out it’s a secret ad campaign for denture cream or ferret berets or whatever. I sometimes feel tricked. But THIS one…this one did not bother me at all. In fact…as I watched it, I wondered who could possibly have produced such a fun video to watch.

Socialnomics is the name of the book. After seeing this video…I think I’ve been Socialnomicized. I think they succeeded!

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