We’ve mentioned viral videos in a previous blog post, but we thought we’d revisit the subject and offer up our own “viral video” as an explanation.

So you’re convinced that you MUST HAVE a viral video, yeah? You must have it and the only way to measure the success of that video is to watch the number of viewers grow exponentially over the next two weeks. Right?

Well…if your goal is to create an off-the-wall video that is passed from person to person just for the sake of being seen…then yes, perhaps you want a viral video. Think… bed-intruder-ted-williams-susan-boyle-autotune-mashup. Right? Because THAT has EVERYTHING to do with your product. In a video like that, you’d be lucky if your brand name appeared on someone’s t-shirt!

Now consider this: Which is more valuable?

a) Having your bedintrudertedwilliamssusanboyleautotunemashup video seen by 392,048,023,483 people, 5 of whom are actually potential clients
…or b) Having a carefully crafted targeted video seen by 4590 people, 450 of whom are potential clients?

Check out this video that explains our take on those “viral videos”…

Dig it?

Check out the debate on this same issue going on over at Social Times…

What do YOU think?

Related posts:

1. What IS a Viral Video?