Heard of Jing? I hadn’t heard of it until the other day when I was chatting online to a friend who was trying to explain her new computer screen background. It was super frustrating and I finally said, “Eh…just forget it for now. I can see it next time I come over for a visit.” And then she used Jing to actually show me what she was talking about.

“Jing? What the heck is that?” I asked.

“It’s this…thing…that lets me send you pictures of what I’m explaining,” she said.

Even THAT didn’t make much sense to me. So of course, she sent me to their Web site and I poked around a bit. Right in the middle of their homepage, was a link to an “overview video,” so of course I clicked.

I was happy they made it easy to find…that’s for sure. The video was cute and engaging…LOVE the font they used. They get a lot of points for all of that. The only thing that bothered me was that it ended up feeling more like a demo video. Demo videos are GREAT for tech tools like this. I love seeing a quick overview of all the fun things I wouldn’t have known about on my own. And I definitely think they gave a good “overview” of their product.

My only complaint, really, is that it was a lot about Jing and almost nothing about me. It didn’t speak directly to me as someone who would be signing up and using Jing. Instead, it was a few minutes of “Jing Jing Jing!” It’s a tough one to balance…highlighting features without forgetting the audience. I dunno…I kinda want these videos…the first ones you see when you visit a site…to speak to me. That way I know they “get it.” They know exactly what frustrates me and why I’ve been wishing for a service JUST LIKE THEIRS. Features can easily be listed in a chart. Tell me how you’re gonna address my frustrations…