Heard of Zipcar? They have a pretty cool service for selected cities across the US and Canada. I was checking out their site the other day…Zipcar hasn’t yet arrived to my city, but a lot of my friends have been talking about them. So obviously I wanted to see what the hype was all about.
Their homepage is quite simply designed. We like simple designs. I was hoping they’d have a cute video there though…which they didn’t. They DO have a video, but it’s buried in the How it Works page. It’s cute though…kind of tongue-in-cheek. Creative. But it took a while to get into it and there was a lot of unnecessary dialogue. I’m not sure the majority of the people out there would have the patience to sit through it…but the humor DID help to keep my attention for a while.
I’m torn. It’s a thumbs up and a thumbs down…together.
