Remember that scene in Minority Report where Tom Cruise gets a new pair of eyes?
Totally unrelated, but we’d like to share our latest video project for Ayehu, which offers out-of-the-box IT automation solutions.
It tells the story of eyeShare, which helps IT professionals automate routine IT tasks and manage critical incidents, while improving efficiency, freeing up resources, and reducing mean time to repair.
Check it out:
Remember the Coachya video we did? Just like the team behind the coaching application, the video was a creative and fun project for us.
And we’re happy to share that Coachya – along with their RapidFire intro video – has been profiled in TechCrunch today: Coachya: Athlete Management Made Easy for Personal Trainers
Congrats, Coachya!
Terry the tech has a story to tell… and here’s how we told it.
With FieldOne Mobile, field service technicians – from HVAC to electricians to plumbers and more – can save hours and dollars on the job. With the new mobile app for Android (and coming soon for iPhone), companies can keep their staff connected and efficient while losing the excess paperwork, miscommunication, and tied-up phone lines.
So check out Terry’s story, and consider going mobile with FieldOne!
(Like what we did here? Let us know in the comments below!)
We were recently approached by TypeMock to help bring their beloved Armadillo to life. Armadillo is an adaptive bug prevention system that they describe like this:
Armadillo works by dynamically learning your code and how you check it, creating validation scenarios. These scenarios are continuously verified as you modify your code. If a software bug is detected, Armadillo pinpoints the bug so you can debug and fix it without running the whole application.
Because they already had such an interesting product name and logo, we had the pleasure of adapting them to create the main character, Alex. He eats bugs for breakfast!
Check out the video and let us know what you think…
The last B2B video we added to our portfolio was for a company called Evident. The product, ClearStone, is a comprehensive application performance management system. It’s a quite technical product which gave us the opportunity to get into our tech geek mode and find a creative way to explain something that can be a little confusing for folks who aren’t in the industry. Luckily, the folks who will see this one are also really geeky and they’ll know exactly what we’re saying.
Oh, how we love a good geeky product!
In their own words…
Evident ClearStone lets you monitor performance across NoSQL products, application servers, Java and web apps – all from a single dashboard. The ClearStone management packs extend the product, allowing you to monitor: Oracle Coherence, Memcached Stats, Cassandra Performance, JBoss Performance, WebLogic Performance, DataSynapse GridServer
Check it out…
We’d love to hear what you think.
When RapidFire Video began, we surveyed the marketplace to find the general price range of marketing videos. On the top end of the price range were the fancy 3D ones (which are quite expensive) and the simplest of the simple videos which are more like…ordinary PowerPoint presentations. We couldn’t really relate to either of the extremes, and we absolutely hate the idea of selling selling selling. As a small company, we prefer spending our time doing what we love to do…which is making really awesome marketing videos.
So what did we do? We found a price point at the lower end of the spectrum so that we wouldn’t have to waste so much time negotiating sales and could get right to the work. That’s the important part anyway, right? On the one hand, we could probably earn more per project. On the other hand, in two years, we’ve yet to have to make a sales call or haggle over price. Word of mouth and the attractiveness of the figures we quote has us booked pretty solid.
Recently though…we had an interesting development.
For a while, we had a specific kind of video…keeping everything quite simple. We had called our company RFV because in a typical 2-minute video, you could easily see almost 100 images, showing up “rapidfire.” It’s easy to make changes, even at the last minute, and it really keeps the viewer actively challenged, engaged and excited. Some simple animations help as transitions between images, but that’s it.
But as we grew and expanded our portfolio, we felt it was time to expand our offerings as well for specific clients with stories that really would benefit from a slightly more “animated” presentation. And so…it brings us great joy to introduce our new Premium video offering. It’s our same signature style with the added bonus of Adobe After Effects animations to bump it up a notch. It let’s us do some wild stuff with text, and really clever transitions and animation tricks. We had been hesitant to mess with our tried-and-true formula, but we found that this kind of animation didn’t detract from the messaging and our familiar look and feel…we hope you’ll agree!
Check out the Premium video we completed for the CareerBuilder Talent Network:
We had so much fun with this project. The After Effects really gave us the opportunity to be creative with our designs and opened up the doors for a lot of really cool animations.
Another Premium style we provide is fully animated like this one we did for a billing lockbox solution:
And to answer the obvious question, yes – Premium videos will cost a drop more than our classic version. Roughly a third more. But frankly, unless you’re on a very, very minimalist budget, the figures we quote you are still attractive. Instead of being below the low-end of the market, we’re simply at the low end. And considering it includes script writing (i.e. free marketing advice), the voiceover (a $200-$450 value) and the actual video, we’re pleased to simply have something to offer…everyone.
Be sure to check out our other Premium videos and everything else in our online portfolio.
Our latest project was for a company called Preton. They provide software that saves businesses on overhead by drastically reducing toner and ink usage. This video was quite fun for us because it forced us to think out of the box. Sometimes our clients have these crazy innovative little gadgets…and sometimes, like this time, we’re talking about printer ink. So how do you talk about things like printer ink while keeping the viewer engaged and wanting more?
…using creative analogies and imagery which the viewer can relate to and enjoy.
Like this…
What did you think? Did the snack food catch your eye?
Or maybe it was the bright colors?
…or maybe the $10 bills ;)
