Archive for Techniques

Sia…le sigh

October 20, 2010 / Shara / No comments

How much do I love Sia? Have you heard her? If not…you’re in for a treat! I was browsing YouTube earlier and came across this cute kinetic typography clip that someone created using her music.

The song is called “Academia” and while there are some bits I think he could have done a little more with…there are some bits that really made me smile.

I particularly liked the calculator at 00:13 and the binary code around 01:00. Really cool.

Now go check out more of her music on YouTube. She’s great! I’m gonna poke around and see if anyone did a similar video for her song, “Breathe Me.” It’s one of my favorite songs of all time…

Category: Kinetic Text, Techniques / Tags: , , , , ,

Kinetic Text Fun with PSAs

October 12, 2010 / Shara / No comments

If you can get your hands on really old public service announcements, you’re guaranteed hours of entertainment. I’m sure in 50 years, kiddies will be laughing at the video clips we make today, but that’s just the cycle of life. Each generation creates stuff that future generations can laugh at.

Well, I ran across a YouTube video where someone took the audio of a really old PSA and put it to kinetic text. The result? A very very cool clip.

The part where “The Atomic family is very dangerous” takes the shape of the mushroom cloud, is just brilliant. Very creative way to make a vintage PSA even more awesome.

Category: Kinetic Text, Techniques / Tags: , , , , ,

Kinetic Text at Such Great Heights

October 4, 2010 / Shara / One comment

One of my favorite songs of all times is “Such Great Heights” by The Postal Service. Iron & Wine did a great cover version that was used in the film “Garden State.” If you haven’t seen the film yet…see it.

Anyway…I’m not here to discuss the film. I’m here to share this cute example of kinetic text…set to one of my all-time favorite songs – “Such Great Heights.”

She said it was her first attempt at something like this…and for a first attempt, I think it was pretty good! There were a FEW places, I wish she’d taken it further, but overall…it made me happy.

My favorite part was the calendar showing the weeks.
What about you?

Category: Kinetic Text, Techniques / Tags: , , , , ,

Love actually is…kinetic typography

September 20, 2010 / Shara / No comments

I will admit that I’m a sucker for romance. I love a good cheesie film on a Saturday night. One of my all-time favorites is called “Love Actually” from 2003. The cast is fantastic. The story lines are brilliant. You’ve got laughter and tears and heartache and love…

So someone out there in the world loved the film as much as me and made a short clip of the opening monologue (eloquently delivered by Hugh Grant)…in kinetic text. Imagine my excitement!

The designer could have done a little bit more with using the words and letters to illustrate…but all-in-all, the big picture here…is lovely.

Category: Kinetic Text, Techniques / Tags: , , ,

Maybe too late to apologize, but never too late for kinetic text…

September 8, 2010 / Shara / No comments

Each week, we’ve taken a look at some fun examples of kinetic text in videos. It’s a technique we really like here at RapidFire Video. We incorporate a bit in each project we work on and it’s always fun to see what other people are doing.

This week, I found a short clip someone made using the One Republic song “Apologize.” Take a look…

I really like what they did with the clock to show the passing of time. Really illustrates the whole concept of “it’s too late.” Cute video. Creative ideas. Good job!

Because I like it so much…I won’t ask the peeps who created the video to apologize for butchering the word “apologize” (e.g. “Britishizing” it with an “s”). They’re forgiven ;)

Category: Kinetic Text, Techniques / Tags: , , , ,

I Love New York…and I Love Kinetic Typography…

September 1, 2010 / Shara / One comment

I freakin’ love New York. Who doesn’t? New York is this magical mysterious monstrosity of a metropolis…and I love it. I haven’t been fortunate enough to actually live there but I have spent some time exploring the city and seeing the sites.

What do I also love? I freakin’ love cool kinetic typography. As I’ve mentioned in other blog posts…we employ the technique regularly in our own videos. We also like to poke around YouTube and see what kinds of cool things other folks are doing with kinetic typography…to get ideas and stay on top of the trends.

So when I saw this video that combined my love of New York with my love of kinetic typography…I had to share it. My favorite part is the liquid droplet that ends up in the martini glass of popular bars.

…just watch it. It’ll make sense when you see it…

*sigh*

I really love New York.
And I really love kinetic typography…
I also love unicorns and puppies. And ice cream. And spaceships. And polka dots. And marshmallows. And sand castles. And rainbows…especially double rainbows…

I wonder if I can find a video that features all of THAT together…

Category: Kinetic Text, Techniques / Tags: , , , , , , ,

The 8 Rules of Fight Club

August 16, 2010 / Shara / No comments

We love kinetic text. We also love the movie “Fight Club.” Remember that one? With Brad Pitt and Edward Norton. Right right.

So we found this cool example of kinetic typography where the producer illustrated “The 8 Rules of Fight Club” with text.

My favorite part was the illustration of the third rule: “If someone yells ‘stop,’ goes limp, taps out…” What’s your favorite part?

Category: Kinetic Text, RapidFire Consulting News, Techniques / Tags: , ,
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