We tried something a little different with one of our recent projects for a company called Concerto Health Partners, who help their clients navigate the health care system. We stuck with a lot of the same formula we’ve found to be quite successful, but we opened this one with kinetic text…without the voice over that typically accompanies it. It created a sense of urgency and chaos that worked well for this project.
You see the voice over kicks in around the 35 second mark…to bring order to the chaos. We thought it worked well in this case.
What did you think? What’s your favorite part of the video?
