The latest Social Media craze is Foursquare. Surely you’ve heard about it by now. Everyone is taking about “checking in” and becoming the “mayor” …and I was trying to explain it to a dear friend of mine who is just…technologically challenged, if you will.

I decided to check out their homepage and see if maybe they had sometime concise that would explain it to my friend…you know…do the dirty work for me.

I was quite happy to see a link on their homepage that read “Learn More.” When I clicked it, a cute animated video popped up and explained how to use the site. Thank you, Foursquare, for not making me do the hard work.

I will say this though…part of me wanted the video embedded on that homepage. I almost didn’t see the link there…and even when I *did* see the link, I wasn’t sure if I was going to find 39042840932 pages of text or something useful (like a video). Luckily, it was a video.

Also…while the video did a really great job of telling us how to use the service and showing us how easy it is to use (like…super easy)…it didn’t quite lay out the real benefit to the user. There was mention of discounts and the prestige of being the Mayor of that favorite place you always go to…but why should I care, really? Unless you’re just into social media…which some people are not (shocking, I know)…you may not really “get it.” You know?

So I’m on the fence about this one too. It’s like it…but not quite IT.