Each week, we’ve taken a look at some fun examples of kinetic text in videos. It’s a technique we really like here at RapidFire Video. We incorporate a bit in each project we work on and it’s always fun to see what other people are doing.
This week, I found a short clip someone made using the One Republic song “Apologize.” Take a look…
I really like what they did with the clock to show the passing of time. Really illustrates the whole concept of “it’s too late.” Cute video. Creative ideas. Good job!
Because I like it so much…I won’t ask the peeps who created the video to apologize for butchering the word “apologize” (e.g. “Britishizing” it with an “s”). They’re forgiven ;)
