When RapidFire Video began, we surveyed the marketplace to find the general price range of marketing videos. On the top end of the price range were the fancy 3D ones (which are quite expensive) and the simplest of the simple videos which are more like…ordinary PowerPoint presentations. We couldn’t really relate to either of the extremes, and we absolutely hate the idea of selling selling selling. As a small company, we prefer spending our time doing what we love to do…which is making really awesome marketing videos.

So what did we do? We found a price point at the lower end of the spectrum so that we wouldn’t have to waste so much time negotiating sales and could get right to the work. That’s the important part anyway, right? On the one hand, we could probably earn more per project. On the other hand, in two years, we’ve yet to have to make a sales call or haggle over price. Word of mouth and the attractiveness of the figures we quote has us booked pretty solid.

Recently though…we had an interesting development.

For a while, we had a specific kind of video…keeping everything quite simple. We had called our company RFV because in a typical 2-minute video, you could easily see almost 100 images, showing up “rapidfire.” It’s easy to make changes, even at the last minute, and it really keeps the viewer actively challenged, engaged and excited. Some simple animations help as transitions between images, but that’s it.

But as we grew and expanded our portfolio, we felt it was time to expand our offerings as well for specific clients with stories that really would benefit from a slightly more “animated” presentation. And so…it brings us great joy to introduce our new Premium video offering. It’s our same signature style with the added bonus of Adobe After Effects animations to bump it up a notch. It let’s us do some wild stuff with text, and really clever transitions and animation tricks. We had been hesitant to mess with our tried-and-true formula, but we found that this kind of animation didn’t detract from the messaging and our familiar look and feel…we hope you’ll agree!

Check out the Premium video we completed for the CareerBuilder Talent Network:

We had so much fun with this project. The After Effects really gave us the opportunity to be creative with our designs and opened up the doors for a lot of really cool animations.

Another Premium style we provide is fully animated like this one we did for a billing lockbox solution:

And to answer the obvious question, yes – Premium videos will cost a drop more than our classic version. Roughly a third more. But frankly, unless you’re on a very, very minimalist budget, the figures we quote you are still attractive. Instead of being below the low-end of the market, we’re simply at the low end. And considering it includes script writing (i.e. free marketing advice), the voiceover (a $200-$450 value) and the actual video, we’re pleased to simply have something to offer…everyone.

Be sure to check out our other Premium videos and everything else in our online portfolio.