Tag Archive for non profit marketing

The Ten Commandments for your (non-profit’s) marketing video.

And God spoke from the heavens, and said to marketers, “Hold up – where’s your quick, illustrative video telling your non-profit organization’s story?”

We recently attended Amuta21c, a conference in support of the non-profit community, where our own Jay Bailey gave a colorful workshop on creating marketing videos for non-profits.

Not to call ourselves marketing gods or anything (or are we?) we present the ten commandments for creating a marketing video for your  non-profit – or even for-profit – organization.

Here’s a quick run down (but make sure to click for the full version):

  1. Define your audience and avoid the “Viral Video” trap.
  2. This is core marketing budget stuff, not a cute add-on.
  3. Embrace the chance to hear from an outsider.
  4. Define the “Theater.”
  5. Figure out who has a vote…and get it.
  6. Tell a story.
  7. Throw curve balls.
  8. You’ve got too much to say.
  9. Make ‘em jump.
  10. Keep it short! 

And, as always, feel free to get in touch if you have any questions about creating a rapid-fire video for your company, product or organization.

Download the Ten Commandments for Your Non Profit’s Marketing Video