The Portfolios
They don't care...
...about you or you brand. Well, not at first.
You know your product or service is absurdly useful and ridiculously well designed. But it doesn't matter if you can't cause those casually interested visitors to raise an eyebrow, stop what they're doing, and smile as they get what you're offering.
The recipe is simple: you need a cleverly-crafted mix of messaging and visuals that keeps them captivated until the final fade-out. A teaspoon of Humor. A half cup of Psychology. And a sprinkling of The Unexpected. Yield: 5 servings of interest.
Click the icon above and see for yourself how we help people and companies overcome the challenge, whether it's a pitch for services or software, hi-tech or low-tech, non-profit or corporate, serious or entertaining.
It's an ego thing.
Whether or not it's true, your business audience thinks of themselves as professionals. Savvy. Talented. They talk the talk and walk the walk.
Diluting a problem and presenting it with childlike simplicity isn't going to get you very far. You need to impress them with your knowledge and perspective, then excite them with The Vision. Do that, and they'll explore your site, read your FAQ, pore over the White Papers...and contact you.
Treating them like people (and not like business drones) is the only way to get them to true engagement. Speak to their hopes, their anxieties, disappointments and aspirations. Assure them you understand their problems. Once they get that, they'll be ready to hear more.
Click the icon above to see how we did it for others.