All About RapidFire Video
Let’s get right to the challenge: Connecting you with your audience. Sounds simple enough, but we’re going to have to overcome this dynamic:
Why does this happen? A few reasons.
First, we Marketing folks have a tendency to talk a lot, using jargon that mean a lot to us. Only to us.
Now sometimes we use charts and graphs. But they can get tough to follow, or so simplistic they’re sort of unnecessary.
Finally, the dreaded AdSpeak. Superlatives. Completely ignorable words. Puts ‘em to sleep.
Our approach is different.
Since the Dawn of Man, we’ve been telling stories to teach values, to educate, and to entertain. But what makes a good narrative?
First, you need sharp imagery designed to trigger an emotion, which in turn yields a reaction. The final goal, is the sharing of the excitement in one way or another with friends, family or colleagues who might like your stuff too. And that’s what you need, right?
So whether your product is something fun to buy, a service, or a useful tool, RapidFire Video will craft and tell your story.
But here’s the catch. Think like a psychologist for a minute. You need to tap into the viewer’s ego. So no, your RapidFire Video isn’t going to be about your company, or even provide a whole lot of detail about your product. Because it shouldn’t really be about you. It’s about your customer feeling like the story was written about them. Like they are part of your product. They need to feed, well, part of the story.
And THIS is what generates that emotion, reaction, and sends them over to the water cooler to spread the word.
So to review:
We don’t waste words, skip the charts, and run far away from Ad Speak. We create stories using lots of images to trigger emotions and get reaction from customers otherwise wrapped up in themselves. Got it? Great. My work is done here.
RapidFire Video. Making a long story short.